FlowerTrials® cancels 2021 edition

While the mood was still cautiously optimistic a few weeks ago, the ongoing and unstable situation in regard to the COVID-19 pandemic has led FlowerTrials to take the decision to cancel the physical event for 2021.

Gill Corless, Chairman of the FlowerTrials: “Given the current circumstances, we feel that FlowerTrials cannot responsibly organise collective open days or encourage visitors to travel to different locations. We do not believe that by June, vaccination levels will be high enough to ensure the safety of our visitors and staff. While we cannot predict what the situation will be in June with regards to lockdown regulations, with only 10 weeks to go to week 24, cancellation is the only realistic option left. On behalf of all of us, we hope to see you again next year. FlowerTrials remains the place where Plants meet People.”

Democratic decision

A digital information meeting held on 18th of March and a member survey issued last week revealed that over three quarters of all FlowerTrials members prefer to cancel this year’s physical event.

Sally van der Horst, FlowerTrials Secretary: “The FlowerTrials organisation is of course very disappointed to have to cancel FlowerTrials for the second year in a row, however we are relieved that the decision has been taken democratically after careful consideration and consultation with all the companies involved. We are proud of our strong community of 60 members and are looking forward to maintaining the excellent cooperation”.

Digital promotion

As most FlowerTrials exhibitors have indicated interest in taking part in a form of joint online promotion, the Board and Secretariat will now continue to work on a digital alternative to present the latest pot and bedding plants to the industry in week 24. Further information on this will follow in due course. FlowerTrials will also continue to share introductions and highlights from our members via the website (, newsletters, PR and social media. 


FlowerTrials 2020 : 9-12 June - cancelled

The FlowerTrials® Board has been continuously monitoring the situation, and in light of the emerging European and global situation, and the threats to both health and commerce, the Board has taken the collective decision to cancel the FlowerTrials® event in week 24 with immediate effect. The Board feels that under the current circumstances it is neither responsible, practical nor appropriate to continue with plans for a major industry event in this period.

Norman Cools, PR & ICT Manager VWS FlowerBulbs and FlowerTrials® Chairman: “We regret enormously the need to cancel but trust that everyone understands and supports the reasons. We will keep the FlowerTrials® concept and awareness intact in the coming year with online information as we move forward to better times in 2021 ( We hope that you, your families and colleagues remain healthy and wish you courage in these extremely challenging times.” 

FlowerTrials 2019 : 11-14 June 2019

Lily Looks opened its doors for the 7th time during the Flower Trials. During these open days you had the opportunity to take a look at our Lily Looks. The show contained all the well-known varieties of Lily Looks, but we also showed our visitors what the newcomers will be! Our focus is intenser colors and better shelf life. We also introduced several possible new future lines, for example Martagon (gardenlilies). All varieties are grown in our production company and were presented in the show. From the 4 series (Tiny series, Sensation series, Sunny series and Double series) a spacious layout was made in bulb and pot sizes so that a good comparison could be made. 


Flower Trials 2018

In week 24 we held our annual open days during the FlowerTrials. During these open days we introduced you our new varieties, our developments in breeding and of course you could see our total indoor and outdoor range in bloom. 


Flower Trials 2017

Another successful edition of the Flower Trials. Visitors from all over the world viewed the new selections of Lily Looks. For example, the new yellow asiatic 'Tiny Ranger' and the new orange asiatic 'Tiny Hero'.



Flower Trials 2016

The Flower Trials took place at our location in Honselersdiijk (Poeldijksepad 28a) from 14-17 June 2016.

Below an impression:


This video was made during the Flower Trials 2016 :

Flower Trials 2015

In 2015 we participated again in the FlowerTrials.These were held at our location in Honselersdijk (Poeldijksepad 28a).

Below you can see our video made at the FlowerTrials 2015.

Flower Trials 2014

CIn our LilyLooks test greenhouse our visitors could see the newly selected colors and latest chosen varieties within our pot lilium assortment. They found a wide selection of new releases from the Tiny, Sunny, Sensation and Double flowering Series. These varieties were planted in several bulb sizes and pot sizes to provide them with the most objective review.

All pots on display had been produced right along the rest in our production greenhouses, specifically to show you the performance during our normal growing conditions. Quality products that you are used to get from LilyLooks.


Flower Trials 2013

The 11th - 14th of June 2013 we participated in the Flower Trials for the first time. 41 breeders of pot- and beddingplants from three regions (Westland, Aalsmeer and Rheinland-Westfalen) opened their company doors. During these days, thousends of visitors came froam all over the world to visit the Flower Trials. Lily Looks has been well attended during the Flower Trials and we look with a sense of satisfaction on these days.

From various countries there was interest foor alle new and also for the existing varieties of Lily Looks. A broad scope of the bulb- and potsizes was made in the test greenhouse, with which we gave a good impression of the diversity of the Lily Looks varieties.